1. General. A deposit must be submitted to Prime Online Search in advance of initial advertising date. By submitting advertising for inclusion on Prime Online Search, advertiser/agency agrees to be bound by the terms of this contract. No conditions other than those set forth herein shall be binding on Prime Online Search. This contract supersedes any previous agreements between Prime Online Search and advertiser/agency relating to the subject matter set forth herein. Prime Online Search's only obligation to serve advertisements hereunder shall be to serve advertisements of the advertiser described herein, and in no event shall Prime Online Search be obligated to serve advertisements for any other advertiser.

2. Changes and Cancellations. Cancellations and changes can be made via the advertiser login. Prime Online Search's advertising specifications are accessible through the advertiser login. Prime Online Search reserves the right to change any of its advertising specifications at any time.

4. Delivery, Frequency and Makegood. All figures relating to the number of advertisements served as determined by Prime Online Search shall govern, regardless of whether advertiser/agency is using the services of a third party ad server. If Prime Online Search fails to provide the guaranteed number of impressions, Prime Online Search will make good on this contract.

6. Key Words and Phrases. Prime Online Search offers no exclusivity on keywords or phrases. Each advertiser will be given ranking positions based upon the bid they enter on keywords/phrases.

8. Rejections. Prime Online Search reserves the right, without liability, to reject, omit or exclude any advertisement or to reject or terminate any links, buttons, boxes or banners for any reason at any time, with or without notice to the advertiser/agency, and whether or not such advertisement, link, button, box or banner was previously acknowledged, accepted, or published.

9. Licenses and Indemnification. Advertiser/agency grants Prime Online Search the right to use, reproduce, publicly display and distribute advertiser's advertisments and collateral information and warrants that advertiser/agency has the right to grant such license. Advertiser/Agency represents that the advertiser is the owner or is licensed to use the entire contents and subject matter contained in its advertisements and collateral information, including, without limitation, (a) the names and/or pictures of persons; (b) any copyrighted material, trademarks, service marks, logos, and/or depictions of trademarked or service marked goods or services; and (c) any testimonials or endorsements contained in any advertisement submitted to Prime Online Search. In addition, advertiser/agency represents that the advertiser's advertisements and collateral information do not violate any applicable local, state or federal law or regulation. In consideration of Prime Online Search's acceptance of such advertisements and information for publication, the advertiser and agency will jointly and severally indemnify and hold harmless Prime Online Search and its officers, directors, shareholders, employees, accountants, attorneys, agents, parent, affiliates, subsidiaries, successors and assigns from and against any and all third party claims, damages, liabilities, costs and expenses, including reasonable legal fees and expenses, arising out of or related to: (i) advertiser/agency's breach of any covenants, representations and warranties made therein, (ii) Prime Online Search's performance under this contract, and (iii) the copying, printing, distributing, transmitting or publishing of advertiser's/agency's advertisements or collateral information by Prime Online Search.

10. Limitation of Liability. UNDER NO CIRCUMSTANCES WILL Prime Online Search BE LIABLE FOR ANY SPECIAL, INDIRECT, INCIDENTAL OR CONSEQUENTIAL DAMAGES, INCLUDING, WITHOUT LIMITATON, FOR LOST INCOME OR PROFITS, IN ANY WAY ARISING OUT OF OR RELATED TO THIS CONTRACT, EVEN IF Prime Online Search HAS BEEN ADVISED AS TO THE POSSIBILITY OF SUCH DAMAGES.